Learn more about the platform and methodology. Variety has partnered with the always-on TV ad measurement and attribution company, to bring you this weekly look at what studios are spending to market their movies on TV. Margot Robbie and screenwriter Christina Hodson will hopefully bring some of that Birds of Prey energy to their Disney spinoff. Check out some of the first reactions to Birds of Prey on social media. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average. Birds of Prey is set to premiere in theaters on Friday, February 7, 2020. The average is represented by a score of 100, and the total index range is from 0 through 200. * Attention Index – Represents the Attention of a specific creative or program placement vs the average in its respective industry. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. The Bird of Prey prototype mascot designed for Cruella De Villes Panther De Ville car in the 1996 Disney Film 101 Dalmations.
The higher the score, the more complete views. * Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. * TV Impressions – Total TV ad impressions delivered for the brand or spot.
#Birds of prey disney movie
1 Movie titles with a minimum spend of $100,000 for airings detected between and.
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